electronegativity

how do you make kids remember what electronegativity is? by introducing it near valentine's day and saying that it is an atom's desire for electrons. and when you say desire you say it all deep and breathy (this was done on friday). when i asked students today what it was they answered with surprising accuracy. i then went off on how it's kind of like some seedy, trashy novel with a guy with his hair being blown around and a big burly chest dipping over some scantily-clad electron with heaving cleavage. i think that cleavage rests somewhere in an sp3 orbital.